Florian is Partner at deerstreet-experience GmbH, where he focuses on creating the foundations for holistic experiences across physical and digital touchpoints. 

With a background in business administration and international management, Florian brings a different perspective to the UX and design world - emphasizing structures, processes and organizational efficiency as key enablers of creativity. 

He has held roles at Mercedes-AMG and Konzepthaus, gaining broad experience in strategy, innovation and consulting.

Today, Florian advises clients across industries on building the frameworks that enable user-centric design to thrive. His mission is to combine business logic with human-centered design to deliver impactful, scalable solutions.