With over 18 years of experience in the automotive industry, Ruben’s career has been shaped by a deep passion for innovation, a user-centered mindset, and a global perspective gained through roles across Europe and North America. 

He currently serves as Head of UX/UI Design at SEAT & CUPRA, where he leads with strategic vision by merging design, technology, and business insight to shape the future of user experience. 

Ruben began his journey at SEAT in Spain, progressing from interface designer to spearheading major digital transformation initiatives. His international path continued in Silicon Valley at the Volkswagen Group of America, where he worked on future mobility concepts, exploring new interaction models and developing technology driven experiences for global markets. 

He later assumed a global leadership role at Polestar in Sweden, where he led UX design across the product portfolio. Among other accomplishments, he launched the award-winning Polestar 4 HMI and the Polestar Phone, specifically designed for the Chinese market. 

With a career defined by innovation and international scope, Ruben continues to push the boundaries of mobility and design. Beyond crafting seamless user experiences, he is reimagining how people interact with technology on the move and driving human centered solutions for the future of digital mobility.