Blending strategic vision with hands-on design expertise, Sidney bridges the physical and digital worlds to create meaningful, user-centred experiences.

With a background in automotive design and deep experience across mobility, tech, and industrial sectors, he takes a holistic approach—from product consideration to disposal—crafting scalable solutions that drive both brand and business impact.

Sidney’s most recent position was heading one of the design teams at Amazon Smart Vehicles.

He has also worked for Changan, Volvo Construction Equipment, and McKinsey, and has contracted with General Motors, Volkswagen, BMW, and others.