Ivo van Hulten
Director Driver Experience Design Style Porsche
Porsche
Ivo first joined Porsche in 2014 as Director of Interior Design, managing the interior design teams for advanced, production, colour & trim, studio engineering, and UX/UI design across all car lines.
In 2020, he took on the role of Director UX/UI Design, leading the driver experience design teams in various aspects – from strategy to art direction and design systems, as well as innovation and prototyping. In his current role, Ivo also creates next-generation hardware and software designs for all car lines.
Previously, the industry expert held a senior design role at Opel/GM Europe as Chief Designer Interior Components, overseeing interior component- and HMI-design teams, and created advanced- and production-designs as Interior Designer at Audi.
Ivo began his career through various internships with key players such as Audi, Fiat, Pininfarina, and Sabic, gaining valuable international experience in the automotive sector.
A graduate in Product Design from the Design Academy Eindhoven, Ivo continues to demonstrate his passion for fostering open, creative environments that produce modern, timeless designs and user experiences that positively transform brand perception.